About
Our Story
SmartAssessor was founded on a simple idea: evidence-based compliance should be simple, secure and smart. What began in vocational assessment has expanded into a powerful platform for inspection, auditing and regulation across high-stakes industries.
Welcome to smartAssessor! We’re a passionate team pioneering the future of AI in education. Our mission is to create innovative solutions that transform learning experiences for students and educators alike. Meet our dedicated professionals, each bringing unique expertise and a shared vision for a smarter, more connected world.
Meet the Team
Rowland Johnson
FOUNDER / CEO
Head of Sendient, Rowland is a serial entrepreneur and tech enthusiast who is passionate about artificial intelligence, cyber security and challenging assumed norms. A highly focused individual, he loves ‘building things’, whether that is products, teams or companies.
Martin Watts
CRO
Martin has spent his career immersed in technology sales and marketing, driving enterprise performance and growth. At the weekend Martin can be found on a variety of sports fields unsuccessfully attempting to inspire the next generation.
Ben Densham
CTO
Boasting an impressive track record in technology, for the last 17 years Ben has held a series of leadership positions in global technology and cybersecurity organisations. He loves working on technical problems, business challenges and enabling success in people, products and customers.
Robert Vallance
AI CONSULTANT
An AI consultant with a PhD in Particle Physics from the University of Birmingham which involved a stint at the LHC at CERN, Switzerland, Rob is experienced at working with big data, having made an impact in the US healthcare privacy sector as a data scientist.
Nathaniel Farley
LEAD APPLICATION ENGINEER
Nathanael is a full stack developer with a passion for leveraging cutting-edge technologies to build innovative solutions. With a PhD in Particle Physics from the University of Birmingham, he brings a unique perspective and strong analytical skills to his work.
Jade Haley
EXECUTIVE ASSISTANT
Jade is a seasoned administrator with over 16 years of experience in managing and streamlining office operations within a technology environment. Known for her organizational strong communication skills enable her to liaise effectively with vendors, clients, and internal teams, ensuring all parties are aligned and informed.